As a surface textile designer, I seek to design for commercial outcomes. Commercial viability dictates where my design direction leads, therefore it is my responsibly to stay abreast of trends through observation of leading trend forecasting platforms. In contrast to this, I also draw on other creative media outlets and counterculture as sources of inspiration. It is through the combination of both what is perceived as viable and unviable or good and bad taste that I create idiosyncratic textile designs.
My design process utilises both traditional mark making and digital methods to develop motifs for bold, abstract patterns. I work intuitively rather than methodically and develop ideas as I experiment to determine how things begin to work together. Often beginning with a pencil, fine liner, gouache and marker, I create hand generated motifs and spontaneous textures that are developed further digitally to create prints for various substrate applications.